Being “sustainable” is not a buzzword but a necessity. As the green movement transitions to the forefront of every industry imaginable, consumers expect companies to incorporate more sustainable elements.

Brands embodying sustainable and ethical principles are more likely to attract like-minded and loyal customers, gathering businesses, people, and nations together. One of the most effective ways a brand delivers a message or communicates core values is through its logo. A powerful logo can create a memorable first impression.  

Let us explain the logo conceptualization, meaning and purpose of one of our brands, UTOPIER.

The Logic Behind the Logo

It is important to receive instant customer recognition and remember what businesses we are involved in. In addition, the brand should have a “familiar” feel and be easy to recall.

The UTOPIER logo consists of three elements.

The basic elements of the UTOPIER logo are the water drop, tree and apparatus. By combining all three elements, the imagery of developing innovations for tree planting and afforestation is conjured in one’s mind.

We all know that trees remove carbon dioxide from the air and release oxygen. Upon first glance, we are able to communicate to customers that the brand is actively participating in green innovations and sustainable projects.

The Origin of UTOPIER’s Name

We set out to create a hub fostering green innovations and sustainable solutions. With that in mind, we named it ‘The Green Hub’. However, we found that it was not memorable or easily recognizable.

After much deliberation, we voted ‘UTOPIER’ as the most appropriate brand name, as it matches the logo and our overall development.

Why UTOPIER?

The name ‘UTOPIER’ is derived from ‘utopia’, meaning a perfect society in which people work well with each other and are happy, in the Cambridge Dictionary.

Our world is far from perfect. Nevertheless, we believe that through constant efforts from individuals, communities and countries, we can slow the rate and limit global warming to keep the world in better shape.  

Read More: United to Build A Brighter Future: Tercio’s Sustainable Solutions

Climate Change vs Global Warming 

Climate change and global warming may often be used interchangeably, but the terms have distinct meanings.

On the one hand, climate change encompasses broader changes in global climate patterns, including changes in temperature, precipitation, ocean currents and extreme weather events. Some of the largest contributors to climate change are human activities, including deforestation, fossil fuel burning, manufacturing plants and power stations.

Global warming, on the other hand, is the prolonged increase in global temperatures over the past century. This is primarily due to the release of greenhouse gases into the atmosphere, such as burning fossil fuels, which release carbon dioxide.

In short, global warming refers to a specific type of climate change: the increase in global temperatures, while climate change describes the complex and broad shift in weather patterns worldwide.

The recent release of the final installment of the Intergovernmental Panel on Climate Change’s (IPCC) Sixth Assessment Report (AR6) details the devastating consequences of rising greenhouse gas (GHG) emissions around the world.  

Global warming has been shown to result in more extreme weather, destruction of homes, loss of livelihoods and fragmentation of communities. Despite that, the IPCC still offers hope and actions that can be taken to reduce GHG emissions and scale up carbon removal.

Impact on Malaysia

In recent years, climate change and global warming have been significantly impacting Malaysia. The rising temperatures and changing rainfall patterns are causing environmental degradation, economic losses and social upheaval across the nation.

• Rising sea level & floods
  One of the most pressing issues is the threat of rising sea levels. Low-lying coastal regions in Malaysia, including major cities like Kuala Lumpur, are at risk of flooding and erosion. Additionally, severe rainfalls and floods can lead to water pollution, damage to property, displacement of people and increased pesticides in food.
  
  
• Extreme weather events
  With increasing bouts of dry spells, forest and peatland fires contribute to poor air quality and haze phenomena. Droughts, landslides and floods not only cause damage to the environment but also affect the country’s agriculture, tourism, and economy.
  
  
• Worsen vulnerable communities
  Low-income families and marginalized groups face food insecurity due to low crop yield, community displacement, poverty and limited access to information. Moreover, climate change affected the livelihoods of many people, particularly those who depend on agriculture and fisheries.
  
  
• Lower worker productivity
  Climate change also takes its toll on human health, both physically and mentally. From respiratory diseases to heat stroke, declining productivity and reduced work ability may impact most sectors.

Read more: Malaysia starts to take actions, Sabah tree-planting  

Impact on Southeast Asia 

• Heatwaves
  As temperatures rise, Southeast Asia is experiencing more frequent and prolonged heat waves, which can have significant impacts on human health. This is exacerbated in vulnerable populations such as the elderly and those with underlying health conditions.
  
  
• Disruption to economic activities
  Climate change will severely affect agricultural productivity and cause food insecurity. For instance, low rice yields in Indonesia, Thailand, Vietnam and the Philippines are due to increased salinity from higher sea levels.
  
  
• Loss of biodiversity
  Southeast Asia is home to some of the world’s most biodiverse forests and marine environments. However, climate change is causing the loss and fragmentation of habitats, leading to the extinction of various plant and animal species.
  
  Deforestation is also likely to occur in countries like Malaysia and Indonesia to make way for more farmlands to cater to the growing food demand. 

Besides Southeast Asia, more countries are becoming aware of the need to take urgent action against climate change and tree planting.

The Actions

Under our comprehensive development roadmap, we take a holistic approach to promoting a sustainable future and offsetting carbon footprint.

As part of our green initiatives, the Actions we take to achieve our shared sustainability goals include:

• tree planting
• recycling wastes
• clean energy generation
• creating better social conditions   

Upholding our responsibility as a sustainable company in the Asia Pacific region, we engage our employees, partners, stakeholders and the community to take action for a cleaner and more sustainable world.

Learn more about our sustainable development and initiatives on our website.